Summary of Qualifications

  • Creative and detail-oriented with experience in web design and development
  • Competent in information architecture for usability, accessibility, and findability
  • Excellent organizational, interpersonal, and communication skills
  • Focused in fast-paced environments while meeting high standards and deadlines
  • Willing to investigate and learn new skills and technologies to support client needs

 

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Denise de la Cruz 
Toronto, Canada
denise.delacruz@gmail.com

Objective

An employment position in web content management or production where technical and creative skills will improve on-line presence and support strategic communications objectives.

Education

2006-2007: New Media Design, Ontario College Graduate Certificate (with Honours)
CENTENNIAL COLLEGE: CENTRE FOR CREATIVE COMMUNICATIONS (TORONTO, ONTARIO)
- received Best Production Award (2007 Integrated Media Student Awards)

2007: E-Learning: How to Build a Web-Based Course
UNIVERSITY OF TORONTO: SCHOOL OF CONTINUING STUDIES (TORONTO, ONTARIO)

2002-2006: Semiotics and Communication Theory, Honours Bachelor of Arts
UNIVERSITY OF TORONTO (TORONTO, ONTARIO)
- double minor: Book & Media Studies and Writing & Rhetoric

Computer Skills

PLATFORMS: Windows and Macintosh
GRAPHICS: Adobe Photoshop
PROGRAMMING: XHTML, CSS, JavaScript, MySQL, PHP
CONTENT MANAGEMENT: Drupal, WordPress, CushyCMS
MACROMEDIA SUITE: Dreamweaver, Flash, Fireworks
MICROSOFT OFFICE SUITE: Word, Powerpoint, Excel, Publisher, Project
FINAL CUT STUDIO: Final Cut Pro, DVD Studio Pro, Soundtrack Pro
FILE TRANSFER: command-line FTP, Fetch, WS_FTP

Work Experience

2008-2009: Communications Officer (Web)
SUNNYBROOK RESEARCH INSTITUTE: SUNNYBROOK HEALTH SCIENCES CENTRE (TORONTO, ONTARIO)
- managed the production and editing of on-line content (text and images) for the redesign and relaunch of the Sunnybrook Research Institute web site
- collaborated with internal clients for the development of relevant content for all on-line channels
- planned, designed and implemented various on-line projects
- maintained quality and currency of internal and extrernal websites
- researched, produced and edited copy for publications and the web
- analyzed and improved usability design and accessibility, including search engine optimization
- ensured that all online communications adhere to brand identity standards
- generated on-line work spaces for scientists and research groups
- monitored, analyzed and presented web log statistics
- established and achieved targetted goals based on web log statistics findings
- URL: http://www.sunnybrook.ca/research

2007-2008: Web Developer/Designer
CANADIAN MENTAL HEALTH ASSOCIATION, ONTARIO (TORONTO, ONTARIO)
- conducted usability analysis for CMHA Ontario's website
- involved in content creation, web and graphic design, and web development
- participated in planning and web development for on-line projects
- URL: http://www.ontario.cmha.ca

2007: Junior Web Designer (freelance)
LOERCHNER.COM (TORONTO, ONTARIO)
- designed banner advertisements and web page layouts
- created and optimized images for use on the web
- revised HTML, CSS, and MySQL code to ensure data accuracy and platform compatibility

2007: New Media Intern
TVONTARIO: INTERACTIVE & DIGITAL MEDIA DEPARTMENT (TORONTO, ONTARIO)
- conducted usability and accessibility analyses for TVO’s microsites including TVOParents and Saturday Night at the Movies
- designed electronic newsletter and blog layout for TVOParents
- URLs: http://www.tvoparents.com/ and http://www.tvo.org/snam

2007: New Media Design Exhibit Coordinator
CENTENNIAL COLLEGE: CENTRE FOR CREATIVE COMMUNICATIONS (TORONTO, ONTARIO)
- collected and organized student work for display at the Integrated Media Festival
- produced a Flash interface to display 35 projects
- URL: http://www.denisedelacruz.ca/imf

2007: TV Research Volunteer
CANWEST INTERACTIVE (TORONTO, ONTARIO)
- researched the day’s TV highlights
- provided brief descriptions of scenes to be captured for What You Missed
- URL: http://video.canada.com

2007: On-line Volunteer
JAZZ FM: THE CANADIAN JAZZ ARCHIVE (TORONTO, ONTARIO)
- prepared images for digital archiving (cropping, sharpening, editing)
- catalogued song listings and artist line-ups for digital concerts
- classified images and concerts for file organization and search engine optimization
- URL: http://www.canadianjazzarchive.org/

2004-2007: Communications Assistant/Contributing Editor
SERVICE CANADA: ONTARIO REGION COMMUNICATIONS (TORONTO, ONTARIO)
- re-designed the layout of the department’s electronic magazine e-Zine (intranet)
- researched and produced stories for on-line publication
- proofread and formatted articles for spelling, punctuation, grammar, and readability on the web
- maintained site quality through updates and re-designs to improve performance and usability
- managed the proper arrangement and cataloguing of the department’s media library
- completed related duties as needed, including creative projects and administrative tasks

2003: Media Monitoring Assistant
ONTARIO MINISTRY OF HEALTH AND LONG-TERM CARE (TORONTO, ONTARIO)
- monitored health-related news articles in every major newspaper in Ontario (on-line and print) for the Communications and Information Branch
- ensured the accurate and timely preparation, production, and delivery of news packages
- gathered required approvals and documentations to prepare responses for petitions
- maintained the on-line news page (intranet)

Interests

Creative writing, e-learning, digital photography, social media, community events.

References

Available upon request.

 

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